Another quote

Posted in Uncategorized by lmass on 18/09/2011

When asked what surprises him most, the Dalai Lama said this ;

” Man, because he sacrifices his health in order to make money. Then he sacrifices money to recuperate his health. And then he is so anxious about the future that he does not enjoy the present; the result being that he does not live in the present or the future; He lives as if he’s never going to die, and then he dies having never really lived.”

Something to be concerned about falling into?

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Ode to butter, by Rene Redzepi

Posted in Uncategorized by lmass on 16/09/2011

‘Everything is good with butter. If an ingredient is not good with butter it is not a good ingredient.’

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Get your RAK out!

Posted in Uncategorized by lmass on 12/09/2011

First, let me explain – RAK = Random Acts of Kindness, is an up and coming consumer strategy which does exactly what it says on the tin – random, out of the blue acts of genuine kindness. Is there such a thing? As Joe-from-friends once said, there is no such thing as philanthropy. The dictionary defines philanthropy as;

1. the practice of performing charitable or benevolent actions
2. love of mankind in general

Sounds about right. Yes, I hear you, cynic; “it’s not kindness, its a PR stunt to promote the brand and increase their corporate responsibility, its manipulative marketing”. But who gives a shit if it promotes the brand if that brand is devoting time, energy and creativity to brighten up a few peoples days? If creating happiness becomes synonymous with making money, being creative, and most importantly, T R E N D Y, then who gives a damn what the side products are.

I like RAK. A lot. Some great examples;

– a company sends a care package to a random selection of people who have tweeted that they are tired.

– an airline employs a surprise team to give passengers tailor made gifts – eg – one tweets that he is going to miss a football game while in america. The surprise team give him at the airport  a lonely planet guide of the city he is visiting with every sports bar highlighted in blue.

-another airline surprised passengers on a late christmas eve flight with personalised presents on the luggage carousel.

– an eco-conscious restaurant leaves gift certificates on cars which have received parking tickets, or covers bike seats when it rains.

– Tropicana brought a gigantic helium balloon ‘sun’ to an arctic town which faces 31 days of solid darkness during the winter :

It doesn’t matter how big or how small. People being kind should be the norm. And everybody likes a freebie.

La Piel Que Habito

Posted in Uncategorized by lmass on 03/09/2011

Aka, The Skin I Live In, is the new Almodovar movie. In an interview with the director himself, he suggests that it is a horror film done “his way”. It certainly is different – the vibrant colours and glamourous sexuality of Almodovar’s previous films are replaced with a measured colour palate and tense perversity which is bound to shock any viewer.

Antonio Banderas is the brilliant but sinister plastic surgeon Ledgard, whose tragic family story unfolds as the story reaches its climatic plot-twist. The doctor has been researching a new transgenetic skin to help burn victims. It is hard to discern whether he is tortured because of things that have happened to him, or whether these terrible things have happened because he tortures those around him. Is he mad or is he bad? Opposite Ledgard is the otherwordly Elena Anaya, who plays the passive and mysterious Vera, a ‘patient’ in the sprawling country home/clinic. Almodovar’s legendary ability to capture the beauty and grace of his spanish leading ladies boasts close ups of Anaya’s flawless feautures as she is watched by her creator-come-admirer through voyeuristic home surveillance. The prevailing question is – who is she? Is their apparent budding attraction due to the fact that she is his wife, brought back from the dead thanks to his surgical prowess? Or is there a darker, more abnormal history to the duo?

It is a story of control, vengeance, punishment and lust. Moreover, it is a story of identity and gender. The film bears similarities to El Secreto de Sus Ojos [The Secret in Their Eyes], an Argentinian thriller which has similar themes of entrapement, brutality and revenge. More disturbing than enjoyable, La Piel que Habito is still very much worth a watch, even if it is simply to gawp at Anaya’s perfect face.